Question: Consumer Behavior Chapter 10 Exercise 1. Visit several company, general interest or entertainment websites on the Internet that contain ads. Find and describe two of

Consumer Behavior Chapter 10

Exercise 1. Visit several company, general interest or entertainment websites on the Internet that contain ads. Find and describe two of the advertisements that use the following effectively:

One of Maslows need hierarchy levels
One of McGuires motives

Note: If you find more than one motive in the ads, mention that as well in your answer.

Answers:

Link to the website:
Description (you can copy and paste the ad):
Maslows need hierarchy level(s) used:
Explain how effective (or not effective) it is:

Link to the website:
Description (you can copy and paste the ad):
McGuires motive(s) used:
Explain how effective (or not effective) it is:

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