Question: Consumer Behavior is defined as the study of how individual customers, groups, and/or organizations select, buy, use, and dispose ideas, goods, and services to satisfy

Consumer Behavior is defined as the study of how individual customers, groups, and/or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. More specifically, refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

true or false

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