Consumer Behavior, (marketing management)

1. Explain the differences between global values, terminal values, instrumental values, and domain-specific values.

2. What is the consumer materialism and what are some of the ways if influences consumer behavior in Western cultures?

3. What four main value dimensions according to Hofstede's theory explain how cultures can vary?

4. How can marketers use means-end chain analysis, the Rokeach Value Survey, and the List of Values?

5. What is the definition of personality?

6. Which personality traits interest marketers because these may affect consumer behavior?

7. How does a person's locus of control his or her beliefs and evaluations?

8. What are the three components of a consumer's lifestyle?

9. Define what psychographic are, and discuss their use and potential limitations in a marketing context