Question: Consumer behavior MKT 310 Explain these points: 1) Products can satisfy a range of consumer needs. 2) Products often define a person's self-concept. 3) Brands

Consumer behavior MKT 310 Explain these points:

Consumer behavior MKT 310 Explain these points: 1) Products can satisfy a range of consumer needs. 2) Products often define a person's self-concept. 3) Brands have personalities. 4) The way information about a product choice is framed can prime a decision even when the consumer is unaware of this influence

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