Consumer behavior MKT310 Explain these points: . Marketers must understand the wants and needs of different consumer segments. Ethical business is good business. The design of a product today is a key driver of its success or failure. It is important to understand how consumers learn about products and services. Products can satisfy a range of consumer needs. Products often define a person's self-concept. Brands have personalities. The way information about a product choice is framed can prime a decision even when the consumer is unaware of this influence. Many factors at the time of purchase dramatically influence the consumer decision-making process. Social media changes the way we learn about and select products. Teens are an important age segment for marketers. A culture is a society's personality