Consumer behavior

Pick five durable or nondurable product or service categories. Develop a set of questions to ask consumers to tell (1) how satisfied they are with the offerings in each category, (2) recall any instances when they have been dissatisfied in the past, (3) indicate how they dealt with the situation when they were dissatisfied, and (4) identify how they felt about the company or retailer response (if any). Administer this questionnaire to at least 15 consumers. Based on the data, try to answer the following questions: (a) With what types of products or services are consumers most satisfied? (b) For what products or services are consumers most dissatisfied? Why do you think this is the case? (c) What are the most common responses to dissatisfaction? (d) How well have the companies handled dissatisfaction