Consumer behavior

Please make two diary entries about your consumption. To do this you need to state (i) what you bought, (ii) where you bought it, (iii) how much it cost. It can be something special or something everyday, but from somewhere you have shopped before. Please analyse your experience: Describe the store in detail - colour, design, branding, layout, uniforms of workers, the checkout area. Why you chose that store, what you like about it, why have you returned there? How do you feel in the store, what does it feel like, sound like? You should try to apply some of the following ideas - introduction to consumer behavior, culture, convergence \& divergence and decision making. You need to do this for two different purchases. The purpose of the assignment is to think about your purchasing, to analyse it like a marketer, and to really think about what you do and why you do it. Any detail is very helpful. The assignment should be about a page in total - half a page per purchase. It can be longer, but it should not be shorter