Question: Consumer Behavior Question 1: What is role theory? How does it help us in understanding the consumer behavior? (1+2) Question 2: Describe Webers Law. Illustrate

Consumer Behavior

Question 1: What is role theory? How does it help us in understanding the consumer behavior? (1+2)

Question 2: Describe Webers Law. Illustrate its implications for marketers in the following situations:

a)Sales promotions

b)Product quality vs. price (1+2+2)

Question 3: Explain three types of motivational conflicts and give an example of each. (1.5+3)

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