Question: Consumer behavior research focuses on both micro and macro issues. An example of a macro issue would be: A . Ayesha purchases a hot dog
Consumer behavior research focuses on both micro and macro issues. An example of a macro issue would be:
A Ayesha purchases a hot dog at the college caf
B The members of seven local Rotary clubs all purchase their golf clubs at Paul's Pro Shop
C Ravi picks up a dozen pizzas at Giovanni's Italian Grille and then stops by the local minimart to buy a variety of extralarge drinks
D Miko purchases a washerdryer combo, a refrigerator, and a dishwasher at Conners' Used Appliances
E Andy buys a computer at Carl's Custom Computers, then purchases his printer online
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