Consumer Behavior

Textbook:CB 8 Babin + Harris,Consumer Behavior

Chapter3.Consumer Learning Starts Here: Perception

Question:

1. Why is Perception considered your reality?

2. What exactly is Consumer Perception and how does it fit into the topic of Consumer Behavior?

3.Summarize in no less than two paragraphs the Consumer Perception Process.

4.What is Selective Perception?

5.What is Subliminal Processing and Subliminal persuasion.

6.What is Absolute Threshold?

7.Discuss the concept of JND.

8.Discuss the concept of JMD.

9.Where do product placements take place?Have you seen one in real-time?

10.How do you enhance consumers attention?Summarize the ways per the chapter.

11.What are the differences between intentional and unintentional learning?Give examples.

12.Discuss the term Shaping per the chapter.

Please answer based on the textbook.

I need your original answer, not someone's answer.

I need a detailed answer.

Thanks.