Consumer Behavior Wayne D. Hoyer 7th Edition

Chapter 8.the process of Making Decisions

Questions for Review and Discussion

1. How does consumer judgment differ from consumer decision making?

2. What is the anchoring and adjustment process, and how does it affect consumer judgment?

3. How do consumers use compensatory and noncompensatory decision-making models?

4. Explain how consumers use their goals, decision timing, and framing to decide which criteria are important for a particular choice.

5. Why do marketers need to know that attribute processing is easier for consumers than brand processing?

6. How do appraisals and feelings as well as affective forecasting influence consumer decision making?

7. What three contextual elements affect consumer decision making?