We are living in interesting times. The pandemic caused by COVID-19 virus around the world is still spreading and will almost definitely have lasting effect on our lives for the foreseeable future. There are, as of today, almost 76 million total cases reported around the world and almost 1.7 million people have died. Everywhere around the world, as almost all industries are either shut down or have limited operations, experts and government officials are discussing the safe ways of ‘opening up’ the economy. In this assignment, I would like you to think about the future of one of your favorite pastime activities. This can be for example;
• going to a restaurant/cafe/bar
• going to a shopping mall
• going to the movies/theatre/ballet/concert
• travelling
• playing a sport (football, basketball, swimming)
• …
And based on one of these activities, take the reader through the consumer decision making model in detail, during the ‘new normal’ after the COVID-19 pandemic diminish.

Section 1.
You should discuss the Process stage of the CDM model.
What is your Need? What is your goal? Take the reader through your Motivation process.
How is this process influenced by your Perceptions, Attitudes, Learning, and Personality.
How do you search for information? How would you evaluate and choose between alternative offerings?
Section 2.
You should discuss the Input stage of the CDM model.
What are the key outside influences on your decision process? Which information sources would be more credible and trustworthy for you? How do you think marketers should try and persuade you? What would appeal to you? What would be the influence of your socio-cultural environment?
Section 3.
You should discuss the Output stage of the CDM model.
How would you decide whether you are satisfied or not? What kind of loyalties do you think you will have towards the brand that satisfies you and Why?

Answer rating: 100% (QA)

consumer decision making model The consumer decision making is a complex process with involves all the stages from problem recognition to post purchase activities All the consumers have their own need... View the full answer