Consumer Behaviour Analysis (CBA)

Prepare a report based on the following World Bank Report

Issues to be incorporated in you report:

Your report must address the following issues relating to the CBA

1. How did the Covid-19 change the consumer behaviour in urban areas and other places?
2. How do you observe the overall Consumer complaint behavior, Cognitive dissonance and Product disposition behavior in India?
3. What are the factors that have largely affected Consumer Attitude in the country? Have you noticed any paradigm shift in the consumer buying behaviour in the recent decades?
4. How do you take the group and family influences while making purchase?
5. Do you think that social and cultural factors influence consumer behaviour in general? Explain.

REPORT FORMAT

Introduction - 10 points

Literature Review - 20 points

Discussion (Findings) Summary & Conclusion 10 points

Citation & Bibliography - 5 points.