Question: Consumer Behaviour: Consumer needs and motivations Define and discuss the theoretical concepts of needs, goals and motivations. Apply these three concepts to a consumers decision

Consumer Behaviour: Consumer needs and motivations

Define and discuss the theoretical concepts of needs, goals and motivations. Apply these three concepts to a consumers decision to purchase one of the following an Apple iPhone, a Ferrari car, or a tertiary qualification (university).

Require about 300-400 words. DO NOT COPY AND PASTE. please be precise to the question and answer in OWN WORDS.

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