Consumer Behaviour Individual Assignment "As I have already said, if you want to annoy your more rational colleagues, begin meeting by asking a childish question to which the answer seems self-evident-the fact that sensible person never ask questions of this kind is exactly why you need to ask them. Remember the example I gave about asking why people hate standing on trains? When I asked that question, it seemed likely no adult on the planet had asked that question for the last ten years - it sounded like such a stupid thing to ask. ... This discussion perfectly captures the divide between those who believe in rational and those who believe in unconscious motivation; between logic and psycho-logic." Alchemy, by Rory Sutherland Vice Chairman, Ogilvy Questions 1. Explains what is and the different/similarities (if any) between logic and psycho-logic? 2. What is motivation and why this idea so important to marketers? 3. What is cult product that allows a higher price point? 4. How can marketers manipulate consumers' motivation to increase consumers' involvement with their products