Question: consumer behaviour questions(answer 120 word for each) What is an opinion leader? How can marketers utilize opinion leaders? What is meant by attention ? What

consumer behaviour questions(answer 120 word for each)

  1. What is an opinion leader? How can marketers utilize opinion leaders?
  2. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?
  3. What possessions are part of your extended self? Why?
  4. Describe a recent purchase you made. To what extent did you follow the consumer decision-making process described in Chapter 6? How would you explain any differences?
  5. Do you think you become a more informed and rational consumer after taking this course? Why or why not?

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