Consumer behaviour shows how the behavioural sciences help answer questions about why people choose one product or brand over another, how they make their choices, and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies and to create value for the consumer. Consumer behaviour concepts are applied to marketing situations whereby firms design and execute strategies to gain market share. Given the tools that you have learned in this course, create a 15 slide presentation wherein you use consumer behavioural concepts to introduce a product that is well known in India to the North American market. This is a Group Assignment 20% of your final grade