Consumer feedback is an important metric for evaluating corporate communication strategy effectiveness. Customer feedback provide direct unfiltered insights into how well the organisation message is received, If the message is understood and how customer react and engage with the set communication. Samsung can use customer feedback to evaluate awareness and scale how relevant the information that is shared is acted upon. Customer feedback such as surveys and satisfaction polls can measure how the customer feels about the brand and measure customer satisfaction and feeling in order to know where improvement can be done.