Consumer$-$Goods Classification

The vast array of goods consumers buy can be classified on the basis of shopping habits. The

consumer usually purchases convenience goods frequently, immediately, and with a minimum of

effort. Shopping goods are goods that the consumer, in the process of selection and purchase,

characteristically compares on such basis as suitability, quality, price, and style.

Marketing Management

$222$

Practical Application $10\mathrm{.}2$

$1.$ Identify the industrial goods classification.

$1.$ Homogeneous shopping goods are similar in quality but different enough on price to adjust

shopping comparisons.

$2.$ Heterogeneous shopping goods differ in product features and services that may be more

important than price.

$3.$ Specialty goods have unique characteristics or brand identification for which a sufficient number

of buyers are willing to make a special purchasing effort.

$4.$ Unsought goods are those that the consumer does not know about or does not normally think of

buying. The classic examples of known but unsought goods are life insurance and cemetery

The vast array of goods consumers buy can be classified based on consumer habits, price, and product characteristics.

Taking consideration of the foregoing statement and proving examples in each case, discuss the four main categories of

consumer goods detailing consumer purchasing patterns.