Question: Consumer involvement is an important concept in many regards. It can be measured generally or specifically. When considering the general nature of consumer involvement, it

Consumer involvement is an important concept in many regards. It can be measured generally or specifically. When considering the general nature of consumer involvement, it has been described on a continuum from

.

personal interest, personal obsession

.

risky, safe

.

bad, great

.

pleasure, boredom

.

inertia, passion

Consumer involvement is an important concept in many regards. It can

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