Question: Consumer needs may be functional or imagined stated or unstated / hidden best described as a want backed by the willingness and ability to pay

Consumer needs may be
functional or imagined
stated or unstated /hidden
best described as a want backed by the willingness and ability to pay for something
important to marketers of functional products but not for marketers selling "indulgence"
real or unreal
Consumer needs may be functional or imagined stated or unstated /hidden

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