Question: Consumer - oriented sales promotions are: Select one: a . promotions where charitable contributions of a firm are tied directly to the customer revenues produced
Consumeroriented sales promotions are:
Select one:
a promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
b methods used to get a nonpersonal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements
c advertisements that show actual consumers using the product.
d sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.
e sales tools used to support advertising and personal selling.
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