Consumer packaged goods companies such as Procter & Gamble rely on supermarket purchasing data compiled by companies such as Information Resources, Inc. $($IRI$)$ to understand how its products are selling, in what quantities, and in which package sizes. In addition, they can obtain data about price points, whether consumers utilized coupons, and information about other in$-$store sales promotions. IRI provides which type of data to consumer goods manufacturers?PrimaryQualitativeTertiaryScanner$-$based research