Consumer touchpoints are

Multiple Choice

measures of a consumer$$s attraction to a product or brand throughout the consumer decision process.

a shopper$$s emotion$-$based motivations, which, if triggered, will spur a purchase.

a marketer$$s product, service, or brand contacts with a consumer from start to finish in the purchase decision process.

situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.

a visual representation of a brand$$s offerings and how they align with various target markets.