Consumer touchpoints are

Saved

Rep Save & Ere

Multiple Choice

$8$

$02$:$04$:$07$

situations in which a consumer is physically in contact with a product, such as during trial in a store or at home

a marketer's product, service, or brand contacts with a consumer from start to finish in the purchase decision process

a visual representation of a brand's offerings and how they align with various target markets.

measures of a consumer's attraction to a product or brand throughout the cordime onesion process

a shopper's emotion$-$based motivations, which, if triggered, will spur a purchase