Question: ConsumerCo is contemplating introducing a new consumer product. It is forecast that this product will generate sales of $900,000 in the coming year. Sales are

ConsumerCo is contemplating introducing a new consumer product.

It is forecast that this product will generate sales of $900,000 in the coming year. Sales are expected to grow with inflation at 3% per year for the next 6 years. There will be no sales after 6 years.

Cost of goods sold will be 50% of net sales.

Total capital investment will be $1,250,000. Shipping and installation costs of $100,000 will also be incurred. Equipment will be depreciated using the MACRS 5-year schedule (factors are shown on the spreadsheet).

Equipment can be sold for $200,000 at the end of the project. Since the equipment will be fully depreciated at that time, ConsumerCo will have to pay taxes on the gain on sale.

A market research study was conducted last year at a cost of $100,000.

You need to calculate the WACC for use in your calculations. Use this information to do so:

  1. The company currently has a $100 million bond issue outstanding that matures in ten years. The bonds have a coupon rate of 10% and are currently selling at 113.42% of par. The companys tax rate is 38%.
  2. The company has 10 million shares of common stock outstanding with a par value of $1 per share. The shares are currently selling in the market at $20 per share. The company has no preferred stock.
  3. The current risk-free rate is 4%. The company uses a market risk premium of 6%. The common stock of the company has a beta of 1.5.

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