Question: Consumers can be divided into four broad categories in terms of how they respond to consumer promotions: promotion prone, brand loyal, price sensitive, and brand

Consumers can be divided into four broad categories in terms of how they respond to consumer promotions: promotion prone, brand loyal, price sensitive, and brand preference. Identify two services or goods that would fit into each category for you personally. For example, you may be promotion-prone when you buy soft drinks (your favorite brand is Whats on Sale), but be very brand-loyal when you buy shoes (Nike, Reebok). What determines which type of category you fit into for the various products you discussed?

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