Consumers can learn from experience through a process of hypothesis testing in which they attempt to either confirm or disconfirm expectations by actually engaging in acquisition, consumption, or disposition.

True

False

22.- Sometimes low-effort decisions are made unconsciously, sometimes consciously.

True

False

Question 23

Consumers sometimes develop ____ , which is a feeling of anxiety or uncertainty regarding a decision.

Question 24

_____ is the mental rules of thumb that leads consumers to making fast decisions.

Question 25

Consumers are motivated to reduce dissonance by collecting additional information that is used to upgrade the chosen alternative and downgrade rejected ones.

True

False