Question: Consumers generally do not conduct research or search for information when making low - involvement decisions because q , the decisions do not involve very

Consumers generally do not conduct research or search for information when making low-involvement decisions because q,
the decisions do not involve very many alternatives
the decisions are not very important to the consumers
The purchase involves considerable risk for the consumer
Consumers need additional information to make their decision
Consumers generally do not conduct research or search for information when

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