Question: Consumers have many and varied reference groups who play a key role, consciously or not, in influencing purchasing decisions. After briefly defining reference groups, describe

Consumers have many and varied reference groups who play a key role, consciously or not, in influencing purchasing decisions. After briefly defining reference groups, describe three different types of reference groups. How might each reference group influence the consumer in the case of buying a new electric car (EV). How might this knowledge inform Marketing strategies, particularly with celebrity endorsements?

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