Question: Consumers in the U . S . purchase soft drinks such as Coke and Pepsi to quench their thirst, but in some countries, these brands

Consumers in the U.S. purchase soft drinks such as Coke and Pepsi to quench their thirst, but in some countries, these brands are purchased primarily as a special occasion drink. Of which form of segmentation is this representative?
Group of answer choices
A. Psychographic segmentation
B. Geographic segmentation
C. Benefit segmentation
D. Demographic segmentation

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!