Question: Consumers in the U . S . purchase soft drinks such as Coke and Pepsi to quench their thirst, but in some countries, these brands
Consumers in the US purchase soft drinks such as Coke and Pepsi to quench their thirst, but in some countries, these brands are purchased primarily as a special occasion drink. Of which form of segmentation is this representative?
Group of answer choices
A Psychographic segmentation
B Geographic segmentation
C Benefit segmentation
D Demographic segmentation
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