consumers, modifying the product to meet those needs, and using advertising to convey the benefits of the product to different consumer segments, Dole was able to create a successful product.

Dole targeted its audience with the idea that "Dole Fruit Bowls are fun to eat, healthy, and great on the go$."$ This was a deviation from its traditional strategy of fo Dole's "Life Is Sweet" campaign represents which step of designing and executing a successful advertising program?