Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Examine one of your recent purchases of a car, computer, furniture, or clothing, etc.

1. Why did you purchase this product?
2. Who influenced this purchase?
3. What does this purchase say about your own self-concept ideas?
4. What is your definition of the "brand personality" of this recent purchase ?
5. (2-3) pages responding to the above questions including an introduction and conclusion with reference please

Answer rating: 100% (QA)

Introduction Consumer behavior is influenced by various factors including personal preferences selfconcept and perceptions of brands Consumers often choose products that align with their selfconcept w... View the full answer