Question: Consumers often go to the store with a generic thought, like I need some caffeine and nothing more than that. Which tactic do brands do

Consumers often go to the store with a generic thought, like "I need some caffeine" and nothing more than that. Which tactic do brands do to sway consumers to purchase their brands?

use bright, eye

-

catching packaging

put products on end caps

all are tactics brands use

put products at eye level

put items on sale, or provide coupons

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