Question: Consumers sometimes are highly involved with a purchase and put much effort into choosing the best product. In these situations, what do they typically do

Consumers sometimes are highly involved with a purchase and put much effort into choosing the best product. In these situations, what do they typically do after realizing they have a problem that can be solved through the market?

they search for information

they react to their purchase

they buy a brand

they evaluate the alternative brands

they choose a brand to buy

Consumers sometimes are highly involved with a purchase and put much

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