Consumers who are high in the need for cognition are likely to ________.

1 form positive attitudes in response to ads that are logical and rational

2 form positive attitudes in response to ads that feature an attractive model or a celebrity

3 form positive attitudes in response to ads that are colorful and funny

4 feel negative towards ads that feature time sensitive attributes

5 process ads within a peripheral frame

Answer rating: 100% (QA)

Answer Explanation People high in the need for cognition are more likely to for... View the full answer