Question: Content analysis approach is criticized that a. It always involves some level of subjective interpretation, which can affect the reliability and validity of the results
Content analysis approach is criticized that
a. It always involves some level of subjective interpretation, which can affect the reliability and validity of the results and conclusions.
b. It looks directly at communication via texts or transcripts.
c. It is a relatively cheap.
d. It can be based on words, images or sounds and is a major source of research on the media.
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