Content marketing Project.

Project 2

DESCRIPTION

Ideally this would take maximum 3 weeks to capture the data and submit, however you can submit within a week post completing the digital marketing program is covered in this project.

Learning from Project:

• Plan how to promote your Business Products or Services through Content Marketing
• Know your audience to understand the right Social Channel to promote
• Quality of the Content and mixing up
• Test, analyse, improve and Optimize your Content

Project Overview:

Plan your Content and analyse the best way to promote your business. You need to mix-up your business and services (Products) to promote using Social Channels such as YouTube LinkedIn etc.

Project Description:

Create the channel and populate the content or Create relevant content to maximize views and likes. Marketing the videos through various channels.

Target relevant audience according to channel, interest categories, and keyword targeting to achieve your goals.

Test the content created by promoting it on channels chosen, analyse the results received. Improve and Optimize the content based on the analysis.

Suggested Tools but not mandatory:

1. Social Channel that can be used: LinkedIn, YouTube Studio, Facebook for Business, Twitter, Instagram

2. Analytical Tools: LinkedIn Insight tool, LinkedIn Campaign Manager, YouTube Studio

Other Tools:

3. Analyse topics and find influencers with BuzzSumo

4. Capture, organize, and share notes with Evernote

5. Measure your online influence with Kred Collaborate with team members via Trello

6. Create funnels with ClickFunnels

7. Design beautiful imagery with Canva

8. Dominate the buyer journey with Uberflip

9. SEMRush: An all-in-one marketing toolkit

10. Email marketing with MailChimp

11. Trigger emails and events with GetResponse

12. Social share buttons with MashShare

13. Outrank competitors with Ahrefs

14. Manage social media thanks to HootSuite

15. Correct spelling and grammar with Grammarly