Contents

$3\mathrm{.}4\mathrm{.}1$ Promotion Objectives

$3\mathrm{.}4\mathrm{.}2$ Promotional Mix

$3\mathrm{.}4\mathrm{.}2$ Promotional Mix $($con$\text{'}$t$)$

$343$ Crisis Management Plan

Appendix $6$

$6$ References

$3\mathrm{.}4\mathrm{.}1$ Promotion Objectives

Briefly define $3$ or $4$ key promotional objectives. Select only the ones that make sense for promoting the selected product in your assigned country.

Attracting new customers$/$intermediaries

Building awareness

Creating interest

Providing information

Stimulating demand$/$generating sales

Reinforcing the brand

De$-$positioning the completion

Others

Example: To obtain $20\%$ brand awareness in year $1$ and $50\%$ in year $2.$