Question: Context: Application and Analysis Question 1: Describe and explain how Coca Cola has managed to operate competitively globally for a long time? Choose ONE country

Context: Application and Analysis Question 1: Describe and explain how Coca Cola has managed to operate competitively globally for a long time? Choose ONE country for your answer and pick only THREE factors to discuss in your answer. India . China . United Kingdom Key Points for Answers: Economies of scale, economies of scope and cost advantages . . . Porters Five Forces Pestle Analysis Distribution Channel Management . Global Sourcing . Reduce trade barriers. . Product Portfolio The use of global talent, finance, and consumers The overall impact of technology in globalising economies (500 -550 words)

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1. To understand the prerequisites for personal communication mastery.

2. To understand different focus areas for personal communication mastery.