Question: Continuing from Question 1 on Best Battery Co . The management of Best Battery had decided to outsource the production of the entire new battery.

Continuing from Question 1 on Best Battery Co.
The management of Best Battery had decided to outsource the production of the entire new
battery. The rationale was Best Batterys strength lies in its product design, development,
proprietary technology, and global sales and distribution channels. Best Batterys
manufacturing cost structure and quality capability had fallen behind the industry best
practices.
This is Best Batterys first outsourcing project. Nick, the new metals category manager of Best
Battery, has been tasked to strategically source a supplier partner of global standards for this
new battery.
Nick undertook extensive market research, attended trade shows and engaged with industry
contacts. He identified a total of 33 potential suppliers all over the world.
(a) Nick is happy that he has identified so many potential suppliers. However, he knows
that he cant propose the entire list to the management.
He shared that he has found suppliers who are:
Original Equipment Manufacturers (OEM), Original Design Manufacturers
(ODM), Original Brand Manufacturers (OBM),
competitors, non-competitors,
local (domestic), regional and global suppliers,
single site, multiple-site factories,
with differing quality standards certifications,
business of smaller, similar, larger size than Best Battery,
reputable with industry track record, best kept secret industry unknown,
exciting high potential new supplier, supplier with new technology
LOG304 Group-based Assignment
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 5 of 6
He is struggling to shortlist these suppliers. He consults you on the next steps he
should take to progress on with the project. How would you help Nick appraise his
sourcing strategy?
(15 mark

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