Question: Continuing with the company (Coca Cola) selected in Unit 2, think about the types of financial data that would be included and excluded in differential

Continuing with the company (Coca Cola) selected in Unit 2, think about the types of financial data that would be included and excluded in differential analysis. Propose which specific revenues and costs should be considered in an evaluation to drop or keep a:

  • Customer
  • Product line

In addition, explain sunk and opportunity costs as they relate to your selected company. Should these costs be considered in differential analysis? Why or why not?

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