Contrast "judgment" with "decision-making" (1 mark). Define "heuristic" and describe a heuristic that can affect judgments (1 mark). Define "cognitive bias" and describe an example of a cognitive bias that can affect decision-making (1 mark). Imagine a new meal kit delivery company called Picnic Box enters the Australian marketplace. The company offers three kit sizes small, medium, large with the large option being most profitable. Explain how Picnic Box could use consumer judgment and decision-making findings such as the endowment effect and the decoy effect to increase their profits (2 marks).