Question: Contribution margin analysis-sales Obj. 5 Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in


Contribution margin analysis-sales Obj. 5 Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in order to increase sales volume. As a result, for the year ended December 31, the sales increased by $31,875 from the planned level of $1,048,125. The following information is available from the accounting records for the year ended December 31. EXCEL TEMPLATE Actual Planned Sales Number of units sold Sales price Variable cost per unit $1,080,000 36,000 $30.00 $10.00 $1,048,125 32,250 $32.50 $10.00 Increase or (Decrease) $31,875 3,750 (2.50) $0 A. Prepare an analysis of the sales quantity and unit price factors. Answer B. Did the price decrease generate sufficient volume to result in a net increase in contribution margin if the actual variable cost per unit was $10, as planned
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