Contribution Margin: As COO, emphasize how Team Ferris balanced investments in marketing and accessibility without overspending, maintaining a contribution margin that supported both profitability and customer awareness. Highlight that optimizing spending helped retain a strong presence in the high$-$tech niche initially and then as a broad differentiator. In your summary, explain that this approach enabled Ferris to achieve economies of scale by round $6,$ as SG&A to sales stabilized around $16\%,$ reflecting efficient use of resources without reducing customer satisfaction. What could be the internal business proposal prospective as a COO in this simulation game