conturous technological improvement process bwtual reality breakthrough technological improvement ? d market positioning Ne Which of the following statements about brand equity is false? Select one a. In case of negative brand equity, the customers may choose an unbranded product over branded version in the same product or service category b Brand equity is not related to brand awareness and loyalty c. High brand equity means that the company is successful Od Positive brand equity means a competitive advantage over unbranded options in the same product or service category In the future, the star rating system may lose its appeal because of Select one a decreased efficiency of pictorial symbols b. decreased segmentation c. influence of social media ratings d. objectivity of the assessment conturous technological improvement process bwtual reality breakthrough technological improvement ? d market positioning Ne Which of the following statements about brand equity is false? Select one a. In case of negative brand equity, the customers may choose an unbranded product over branded version in the same product or service category b Brand equity is not related to brand awareness and loyalty c. High brand equity means that the company is successful Od Positive brand equity means a competitive advantage over unbranded options in the same product or service category In the future, the star rating system may lose its appeal because of Select one a decreased efficiency of pictorial symbols b. decreased segmentation c. influence of social media ratings d. objectivity of the assessment