Question: Conversion Funnel Exercise Examine the following hypothetical conversion funnel for the Marriott Hotels website. The Rates & Availability page is the page that comes up

Conversion Funnel Exercise Examine the following

Conversion Funnel Exercise Examine the following hypothetical conversion funnel for the Marriott Hotels website. The Rates & Availability page is the page that comes up after someone does a search for hotel rooms in a particular location and timeframe. Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285 TASK Provide a one-page memo to me outlining the answers to the following.... Perform the Following Calculations: 1. Calculate the conversion rate. (The conversion rate is usually calculated as the percentage of sessions that result in a conversion. Here, we will calculate the percentage of hotel searches that result in a conversion.)

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