Coors has several assets going for it that should prepare it in the high$-$stakes, highly competitive beer industry of the future. It has strong customer loyalty, high awareness, high perceived quality, and credibility. All these factors are combined in the last phrase of veteran industry analyst Robert S$.$ Weinberg's comment: "The brand is strong, the beer is good and they have their own traditions. They have phenomenal $q,$

book value

brand value

line extension

product pactegine.

none of the above