Question: Copied! What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Do you agree

Copied!

What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility?

Do you agree that New Belgium's focus on social responsibility provides a key competitive advantage for the company? Why or why not?

Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium's actions and initiatives are indicative of a socially responsible corporation? Why or why not?

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