Core Competency Assessment Capability - Core competencies provide a competitive advantage and firm performance. Capability Type - What is the core competence Valuable capabilities create value by exploiting opportunities or neutralizing threats. Rare capabilities are possessed by almost no current or potential competitor. Costly to imitate capabilities are those that other firms cannot easily develop. Non-substitutable capabilities are that that have no strategic equivalent. Competitive Consequences - Choose from: Competitive disadvantage, Competitive Parity, Temporary competitive advantage, Sustainable competitive advantage Performance Implications - Choose from Below average returns, Average returns, Average-to-above average returns, Above average returns